It was inspired by the very first watch to feature Carrera on the dial, the ref. In 1985, Heuer was sold to Techniques d’Avant Garde (which we now know as TAG), and a little more than a decade after it had been scrubbed from the catalogues, the Carrera was relaunched in 1996. Jack Heuer had to sell the company in 1982 when he stepped down from running its operations and, in 1984, the Carrera collection was discontinued. The Heuer Carrera saw dozens of different expressions through the ’70s, before the impact of the quartz technology took its toll and the Heuer brand began to suffer. This was one of the first-ever automatic Swiss chronograph movements and marked the beginning of the golden era of the Heuer Carrera in the 1970s. This generation was updated with the original Valjoux movements replaced with the all new, and soon to be legendary, Calibre 11. This first design was produced until 1970, in a range of different dial layouts, colours and case materials, before it was superseded by the next upgrades. The clean and uncluttered dial was housed in a 36mm steel case that featured the distinctive sharply faceted lugs, applied markers and slightly stepped sub-dials. Its design was purely focused on the gentleman drivers of the day, with legibility and functionality the key ingredients. 2447 just a year after he took the helm of the organisation. Inspired by the stories of the race, and looking to create a watch that would meet the high-octane demands of motorsports, Jack Heuer launched the Heuer Carrera ref. Jack Heuer was the the great grandson of the founder of the company, which at that point was well known for producing sports timers, dashboard clocks and, increasingly, wristworn chronographs. Tales of this high-speed, daring and thoroughly challenging event stuck in the mind of Jack Heuer, who assumed leadership of the Heuer watch brand in 1962. With speeds this high, however, the Carrera Panamericana was deemed too dangerous to organise again with more than two dozen people losing their lives over the race’s five-year lifespan. By 1954, the race was attracting professional motorsports drivers, which was reflected in the final 356km stage of that year’s race being won at an average speed of 222kmph. Held for five consecutive years, this was an open road border-to-border race in Mexico covering more than 3500km with minimal safety precautions in place. It is a testament to our shared values of precision, innovation, and a deep appreciation for our respective histories.The Heuer Carrera chronograph was launched in 1963, but the real story begins even earlier in 1950 when the Carrera Panamericana car race first ran. “We have seamlessly merged the heritage of the 911 and the TAG Heuer Carrera, leveraging cutting-edge technology and unique design. “This watch perfectly encapsulates the essence of the motorsport universe which is a shared value in our partnership with Porsche,’ said Frédéric Arnault, CEO of TAG Heuer. The TAG Heuer Carrera Chronosprint x Porsche continues to highlight the legacy of the original 911 on the dial with red lines on the flange mirroring the 0-100 km/h achievement in just 9.1 seconds. The TH20-08 mirrors the original Porsche 901’s acceleration from 0 to 100 km/h in 9.1 seconds with its central hand accelerating swiftly then gradually decelerating over 60 seconds before quickly restarting. With the TAG Heuer Carrera Chronosprint x Porsche, the brand debuts an all-new movement: the TH20-08, a new interpretation of the in-house caliber TH20 launched at Watches & Wonders earlier this year. But the real showstopper is housed within. Rendered in two variations-one in rose gold with a rich brown calfskin leather strap and one in stainless steel with a sleek black calfskin leather strap-the TAG Heuer Carrera Chronosprint x Porsche merges elements from both the watch and the car to great effect. TAG Heuer Carrera Chronosprint x Porsche TAG Heuer
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